Article Writing and Marketing Tips – One Key to Ensure You Follow Through and Avoid Procrastination

Once you’ve made the commitment for article marketing, you need to continually make progress to reach the goal. Article writing and marketing is a process that could take from 2-3 months just to see some results. Even at this stage, regularity and productivity are still important to keep the results and grow them.

This may sound daunting but I find that if you make it as part of the routine, and do it one little step at a time, you will be able to reach it much sooner and in a more organized fashion.

You see, one of the greatest reasons why business owners fail in article marketing is procrastination. This can appear in many ways. Many marketers are too excited when they find out about article marketing and what it brings to the table. They try to do everything at once.

However, the results take some time to come. The whole tasks also consume a lot of time, leaving nothing or very little for other business and marketing activities. What happens next usually is that they are discouraged, thinking that article marketing can’t work for them and quit. They may make a mental note to come back to this strategy once they have the time or after they find a better way to become more productive.

At other times, they keep searching for information about how to improve their writing before they write the first word. Procrastination creeps in and that is the worse thing that happens to a long term strategy like article marketing.

The key to remedy procrastination is to do one thing at a time and make changes gradually. Instead of aiming high for 10 articles per day to start with, try 2-3 articles at most. If you can allocate some time several times per week to write articles, that will be best.

If one task is too hard for you, make a little progress at a time. Don’t aim for a revolutionary change. Don’t do it all at once. I’m an advocate of gradual changes. This ensures that the changes will last for a long time.

Approach article marketing this way, and you’re more likely to integrate it as part of your marketing mix successfully.

Security Alarms For Business Owners – Can Back to Base Alarm Monitoring Help My Business?

Has your business, or businesses within the surrounding area, been targeted by criminal activity? Have you noticed an increase in crime in the community where your business is located? Is your business particularly vulnerable to crime after hours and at night? If so, installing business security alarms on your property does more than just reduce loss. It discourages property crime in the first place.

The Importance of a Quality Business Security System

Protecting your commercial property from crime is an unfortunate but necessary part of doing business in Australia. Some company owners may view installing business security alarms as an unnecessary extra expense. Others install business alarm systems that are not comprehensive enough in an effort to save a bit of money.

However, the money that a business owner perceives is being saved may end up getting lost due to theft or damage. This would negate the value of having security alarms in the first place.

Commercial crimes, including break-ins, property damage, vandalism and graffiti, cost Australian businesses and insurance companies millions annually. However, it’s estimated that this figure could be much, much higher if company owners did not use business security alarms on their properties.

Security alarms have been demonstrated through careful study and crime statistics analysis to reduce the incidence of commercial crime. In cases where criminals target a business with an alarm system, asset losses tend to be less financially damaging – businesses with alarm systems tend to experience smaller losses (if any) instead of the tens or even hundreds of thousands of dollars for unprotected premises.

Also, by installing adequate business security alarms, Australian enterprises can do more than just prevent loss. Typically, they are also eligible for reduced insurance rates. (Many insurance providers won’t cover businesses at all if they don’t have security alarm systems installed.)

Insurance providers may offer graduated discounts based on the degree of protection provided by a business security system. From their viewpoint, the more comprehensive a business security system is, the lower the chances that loss may occur. Insurance providers prefer to encourage proactiveness in preventing crime in the first place, and they do this by rewarding business owners who invest in comprehensive alarm systems.

Back to Base Alarm Monitoring for Businesses – 24/7 Protection

Security monitoring (back to base alarm monitoring) is also important to your business insurance provider. Having a system that is not back to base means that an alarm may be triggered, but no one knows to respond to it. Alarms alone don’t always scare away criminals, and this is where security monitoring comes in. (Having an alarm without security monitoring is a bit like falling into quicksand without a mobile phone – you’d have no way of calling for help, and would have to hope someone is in earshot and will come to the rescue.)

For insurers, businesses that use a Grade 1A security monitoring company for their back to base alarm monitoring present a smaller risk than businesses that don’t. “Grade 1A” means the security monitoring control room meets Australian standards for alarm monitoring and that the police or a private security patrol can be summoned to a site by the monitoring company if necessary. Check with your current insurance provider to find out what their specifications are – the money that you can save may be well worth any cost involved.

Other Advantages of Back to Base Monitoring

Monitored alarms allow you to track your business alarm activity – data automatically collected includes when your alarm is turned on and off, and who by. Also, scheduling can be set up at the control room to check if your alarm is turned on at night. If anyone comes in outside of normal hours and turns off the alarm, you can be made aware this. System faults such as power failure, low battery and tampering are also monitored, ensuring your alarm is working at all times.

Contracting with an alarm monitoring company has another advantage. Certain at-risk businesses that might be subject to crimes during business hours, such as hold-ups, can also have a Holdup Button installed by their security provider. An employee needs only to press this button during an emergency (like a robbery). The alarm monitoring control room can then automatically notify the police with no further action required on your end.

Business owners should talk to their insurance carriers to find out what they can do to improve their current business security alarm systems. The good news is, systems which are currently unmonitored don’t necessarily need to be replaced. Most can be hooked up to a back to base monitoring control room easily and quickly.

However, you may also find that you’ll be entitled to further discounts if you upgrade your business security. Specifications differ from insurance company to insurance company, but the cost of upgrading may very well pay for itself within a few years once insurance discounts are applied.

In Conclusion

A properly monitored alarm is a necessity for any business, big or small. Once installed (or upgraded), security alarms should be maintained professionally, and many insurance companies require this to keep discounts current.

Business owners should partner with an Alarm System & Security Monitoring Company they trust, and one that has highly-trained technicians who are familiar with business security insurance requirements.

5 Important Tips to Overcome Business Start Up Fears

Just a week ago, I met two of my college friends. It’s been (4) years since we’ve last seen each other, so we decided to have a cup of coffee to do some catching up.

We mostly talked about our life back in college, how the school culture has evolved, the people we were with, the education system our school had, and our careers. Apparently, when we got to talk about our careers, they were so shocked to know that I already have two businesses. They even got more shocked to learn that I have been investing in the stock market and still kept my day job. (If you knew me in college days, I bet you’d also be shocked.)

They were really intrigued with the fact that I already had two businesses and could even afford to to keep my full time job in one of the biggest companies in the Philippines. They asked me questions like – how I started, how big was my capital, how much do I earn, and many other questions. (I wanted to tell them to join our Truly Rich Club with Bo Sanchez and they will be able to start their own business as well.)

I had so much fun telling them my story, and even told them about my future business plans like acquiring real estate properties and renting it out to receive cash flow.

After telling them my story, I encouraged them to start their own business as well and ironically, both of them seemed to look like “squirrels trying to get back to their hole” to hide from people. The feeling in their eyes suddenly changes from excitement to sadness or worse – fear.

At one moment we were so happy talking about business and how it drastically grew my income, and eventually changed my life but when I asked them to do the same, all they could think about was the negative factors in starting a business. Both made excuses like I do not have the capital, I don’t know how to start, I’m not the business type of person, I do not have the time, I do not have the time and I do not have an idea what business to start.

It really saddens me to think that a lot of people really want a business of their own yet only a few even try to start. They complain about their income and how they are treated at their job, but they still work anyway.

In my case, I started dreaming about having a business of my own even when I was still very young. Hence, i unconsciously pursued that dream without even realizing it. Now, it wasn’t really that easy, I even failed tremendously. But as I tried more and more, I became better and better.

To help you with overcoming your business start up fears, here are (5) five tips and ideas that have greatly helped me in my business success:

Tip #1
Have A Strong Burning Desire – A Dream Life!

I put this as the number one tip because I believe that this will be the key to your business start up success. Having a strong dream will keep you going no matter how many times you will fail. Mr. Kiyosaki coins it very well when he said, “It is the WHY that is important in achieving financial abundance, not the HOW.” Know why you want a business, and the how will slowly unfold right in front of your eyes.

Tip #2
Stick To Your Guns

When I started doing business, I tried to do it all at once and never got a single result. I tried flipping foreclosed properties, opening a retail store, joining a networking business, started a logistics business, and on top of that I kept my full time job (yeah I know what you are thinking, I was crazy right.) My belief during that time was hitting a single bird with thousands of stones. I told myself, I want to succeed I must open many businesses at the same time.

Big mistake!

I ended up frustrated, emotionally drained and broke. Even worse, my friend who invested with me got all mad at me.

Now I learned my lesson. In starting a business, stick to your guns. In fact, just start with one gun first. Do not diversify and “reduce risk” (diversifying is only good when investing in the stock market). Focus your efforts in just one business first. Set-up a system to automate it and hire people and professionals to take care of it.

Based on my experience, it would often take at least two (2) to three (3) years to fully automate a business depending on your experience (learning curve) and the nature of your business.

Tip #3
Start Small Always

This inevitably reduces the fear you have inside you knowing that you are not using your entire savings to start a business. There are many ways to start small and I will discuss this also in my future posts. The important thing is, you do not loose food on your table, and be able to sleep at night knowing you still have enough to survive.

Tip #4
Learn To Sell And Market

No matter how great your business start up idea maybe, at the end of the day if nobody knew your product existed, getting sales will always be very difficult. Hey we all admit that apart from fulfilling our life mission to be successful businessmen (yes, I believe that is my life mission, I hope you too) we also want to earn money right? So how can your start up business be successful if you can’t sell a single cent from the services or products your start up business offers.

Remember this, sales and marketing will be the life blood of your business. So please be sure that your business start up has a strong sales and marketing system, that will back up your thriving business.

Tip #5
Get Yourself A Mentor

Yup, you heard it right. I had a mentor during all the times I was doing my trial and error in starting a business. Remember that in business, there is really no guarantee. The market is actually free and a lot of things could happen to your business.

Having a mentor on your side, gives you an advantage against your competitors since you are getting valuable advice from someone who has gone to the route that you are about to partake. Your business mentor will be short of a fortune teller of your future. Since he has gone to the process of failure, success, failure, success, failure and success again.

Now where to find those fabled mentors?

Actually finding a mentor is not as hard as it seems, they are actually everywhere. They can be your parents, your rich uncle, your quiet neighbor who owns hundreds of rental properties, or the old woman who goes to the same gym with you. It doesn’t have to cost you a fortune to get a mentor, you can trade services with him so that he will mentor you for free.

Ask him this question – “What is your biggest project right now that I can help you with? and of course you offer your services for free. With this effort alone, you gain his trust and his ideas on how he handles his business.

Let me end this business start up idea with the true definition of FEAR. It actually means:

F – False
E – Expectations
A – Appearing
R – Real

So when you come up with a very good business start up idea, remember that your fears are just false expectations that appear real but in real life it does not exist until you have done it. Instead of feeling fear, think of your dreams and take action, action, action, action…. until you meet success.